LICENSING NEWS

The Hive hits 10m views on YouTube

Published on: 16th July 2013

The Hive has hit a major internet milestone, with figures showing that the animation has now been viewed over 10m times on YouTube.the_hive300

The Hive is also a global TV hit; ITV and Disney Jr broadcast the show in the UK, and it can be seen on ABC2 in Australia, where it is consistently one of the highest rating kids shows. In addition, The Walt Disney Company EMEA broadcasts the show in over 150 other countries and is recording continuously strong viewing figures, whilst The Hive recently launched on Disney Jr in the US.

The popularity of the show has helped licensing agent Space Enterprises to attract a wide range of partners, including Mookie Toys for Master Toy, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Kurio, LeapFrog and Aykroyds TDP, with product available across the high street as well as via a dedicated ecommerce portal at www.thehiveshop.co.uk. A full range of licensed products will also be released throughout the year in Australia, including playsets, plush and a Master Toy line backed by full TV support.

Mark Hurry, Space’s director of licensing, said: “Ten million views on YouTube is a fantastic achievement and ample proof of just how popular The Hive is. In fact, audiences are growing across all platforms and this is being reflected in the continued growth of the licensing programme.”

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