LICENSING NEWS

The Hive lands on Heroes For Kids

Published on: 26th March 2013

Space Enterprises has announced the brand now has its own dedicated online shop run by Heroes for Kids.the_hive300

Heroes for Kids is dedicated to offering licensed products and The Hive products can now be bought via a dedicated ecommerce portal at www.thehiveshop.co.uk. Toys, gift wrap and cake toppers are already available, with books and DVDs set to be added shortly.

Vanessa Fowler, Heroes for Kids, said: “We are very excited to have the opportunity to work with this great new brand and have been overwhelmed by the huge demand for products that we have seen so far. We are looking forward to developing our own range of ancillary products for the eshop throughout 2013 and have no doubt that this is a brand that will be around for a long time to come.”

Product is also available across retail from a wide range of licensees, including Mookie Toys for Master Toy, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Kurio, LeapFrog and Aykroyds TDP. A full range of licensed products will also be released throughout the year in Australia, including playsets, plush and a Master Toy line that will be backed by full TV support.

Mark Hurry, Space’s director of licensing, said: “Heroes for Kids is a fantastic partner to have on board. They have a great online presence and this new e-shop now enables parents to find a full range of The Hive products in one single place online.”

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