Buzzbee, Rubee, Barnabee and Postman Spider are the first to hit shelves at Amazon, The Entertainer, Smyths, Hamleys, AIS, Toymaster and Asda online.
The Hive is broadcast in over 150 countries. In the UK it is Disney Junior’s most watched programme and it is also shown on CiTV. The series follows the adventures of the Bee family who live together in Honeybee Hive.
The range is set to expand with the launch of the interactive electronic plush Buzzbee this Autumn. 2013 will see the Supersize Buzzbee, interactive play sets The Hive, Honeydew School and Playground, and character sets.
Guy Orr, Mookie Toys, said: “We have tracked the brand from quite a long way out and seen the fantastic launch ratings grow and grow. We are thrilled to have the beautiful range of characters on board and very excited that Buzzbee and Rubee will be the first of our range.”