The In Thing reveals Chocolate Picture Maker

Published on: 27th August 2013

The In Thing, the company behind Magic Choc, has announced the launch of the Chocolate Picture Maker.chocpicmaker300

Magic Choc is now the umbrella brand for both Chocolate Model Making Kit and the new Chocolate Picture Maker.

This new product allows children to design and create their own chocolate bars. They simply melt the chocolate packs in a bowl of warm tap water, pick a stencil, and create their bar.

Chocolate Picture Maker contains no artificial colours, flavours or preservatives. Made from 100% Belgian chocolate, it is also suitable for vegetarians and those who require gluten free. Each pack includes milk, dark and white chocolate, along with the activity tray and a set of stencils to choose from.

Kieran Murphy, head of marketing at The In Thing, said: “We’ve taken a whole new direction ahead of Chocolate Picture Maker launching. With Magic Choc leading as our umbrella brand for our portfolio, our ‘Bringing Fun to Chocolate’ tagline outlines everything we stand for. We’re extremely excited to be announcing this after a fantastic year for the brand, winning the Innovation of the Year award. We truly believe we’re launching the strongest product we have ever been involved in.”

Magic Choc – Chocolate Picture Maker will be showcased on The In Thing’s stand at this year’s Autumn Fair; Hall 5, Stand A11.

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