NEWS

The Independent Toy Awards winners announced

Published on: 17th September 2012

The online toy directory, Toy Shop UK, has published the results of its 2012 Independent Toy Awards.

The awards highlight what the nation’s independent toy retailers think are the best toys for parents to be buying their children this Christmas. Now in their fourth year, the awards ask the 900+ independent retailers listed on Toy Shop UK what they think are the best toys from those submitted.

The 2012 Independent Toy Award Gold Winners:

BABY First Steps Baby Walker (VTech)

COLLECTABLE Trash Pack Street Sweeper (Flair)

CREATIVE Triqo (Ark DIY)

CONSTRUCTION HEXBUG Nano Hive Habitat Set (Innovation First)

DOLLS Baby Stella (Manhattan Toy)

ECO Multi Fun Flower Bead Fun (EverEarth)

EDUCATIONAL Bananagrams (Bananagrams)

ELECTRONIC InnoTab 2 (VTech)

GAME Rory’s Story Cubes: Voyages (Coiledsping Games)

LICENSED Mike The Knight Deluxe Glendragon Castle (Character Options)

OUTDOOR Union Jack Kurve Balance Bike (Kiddimoto)

VEHICLES Corgi Construction Playset (Hornby)

ROLE PLAY Uptown Espresso Kitchen (Kidkraft)

SOFT Soft Play Food (Haba)

WOODEN Figure of Eight Train Set (Bigjigs)

A full list of winners can be found at www.toyshopuk.co.uk/ita.

Toy Shop UK is independent. Founder Michael Hawkins explained: “Our impartiality guarantees that we publish a list that is as honest and transparent as you can realistically get. If anyone’s qualified to comment on great toys, it’s independent retailers. They are the ones on the sharpest end of the toy industry – and we have always taken great pride in championing them whenever and wherever we can.”

Michael added: “The thing I love most about our awards is that – through no planning or influence – the winners lists tends to be full of toys that have tons of play value, are realistically priced, and possess an underlying educational or creative slant.”

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