The Irish Fairy Door Company launches in the UK

Published on: 28th May 2015

The Irish Fairy Door Company marked its arrival in the UK with a special launch event in London yesterday.

fairydoor-wordpressToy World joined bloggers and toy industry experts as well as celebrity mums Imogen Thomas, Laura Hamilton and Emma Stephens at the event which was held in The Glade woodland-themed bar at Sketch.

Guests enjoyed champagne and afternoon tea while learning more about the company from co-founder Niamh Sherwin-Barry.

Niamh explained to those attending: “We’ve already re-homed 150,000 fairies in just 18 months and we need your help to find homes for even more of our winged friends.”

Lesley Singleton of Playtime PR, who organised the event, commented: “We’re so pleased with the success of the launch event. We attracted a healthy mix of national publications, the all-important trade media, a number of high profile lifestyle and parenting bloggers who boast a quality online presence, plus a handful of VIP mums who absolutely loved the product.

“The event was a key part of our plans to help The Irish Fairy Door Company make a big splash in the UK and was also the most perfect platform to unveil the new premium packaging, which generated a huge amount of positive feedback.”

The Irish Fairy Door Company offers fairy doors in a variety of colours as well as accessories such as doormats, washing lines and fairy clothing.

The range is distributed in the UK exclusively by Ackerman International. For all trade enquiries, email or call 01279 408 208.

Visit for further information.


Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?