The company has unveiled the Fairy Talers, a panel of 10 UK parent bloggers who will put existing products from the range through their paces.
The 10 bloggers have been selected to report back to their readers on The Irish Fairy Door Company’s product range, as well as the wider story of the importance of magic, belief and creativity in play and childhood.
Niamh Sherwin Barry, director at The Irish Fairy Door Company, commented: “Mums and dads in the UK have fallen in love with our concept of giving fairies a human home, and we love how they have been so keen to spread the word. There’s nothing more trusted to potential purchasers than the endorsement of fellow parents, and having worked with some really fantastic bloggers since we launched in the UK last year, we felt a natural next step was to create a core group of parents who could really get under the skin of our range.”
Niamh continues: “These bloggers have been picked for their integrity, the quality of their site’s content and the fantastic way in which they engage with their readers across multiple social media platforms. Our hope is that, with our help, the Fairy Talers will assist in driving this messaging home at a grassroots level, helping parents share tips and tricks for injecting more magic into everyday play at home.”
The ten Fairy Talers are as follows:
- Laura Asbury – My Life Unexpected
- Sarah Berryman – I Am Fabulicious
- Sonia Constant – Mummy Constant
- Ruth Davies-Knowles – Rock n Roller Baby
- Joanne Dodd – Mummy 2 Five
- Wendy Hirst – Savette
- Danielle Parker – Blog By Baby
- Cheryl Pasquier – Madhouse Family Reviews
- Charlotte Pearson – Mummy Fever
- Jacinta Zechariah – Jacintaz3