The Lego Group and National Geographic unveil new partnership

Published on: 26th June 2020

New Lego City and Lego Friends sets have been developed as part of the new partnership, to create awareness of environmental challenges.

The Lego Group and National Geographic have unveiled their most recent partnership. New Lego City and Lego Friends sets have been developed to create awareness about exploration and the protection of endangered species in the world’s jungles and oceans. To support the launch and engage children even further, a campaign has been developed in collaboration with National Geographic to encourage children to explore the world and maybe even develop their own creative ideas on solving the real-life challenges the world is facing. The campaign site is now live in English here and will launch on 1st July in additional languages. The Lego Group is also announcing a contribution towards the National Geographic Society to fund grants in ocean exploration and species conservation.

The campaign will invite kids and their parents to learn about exploring the world and protecting wildlife in our oceans and jungles. This includes educational content about pandas, sharks, elephants, deep sea creatures and much more. The campaign will portray stories from six different National Geographic Explorers who are working to help address real-life problems that our planet is facing.

The Lego Friends and Lego City sets have been developed to provide a strong foundation for kids to creatively express their passion for our planet and exploration. Both play themes are based on real-life settings, and supported by the campaign site, children are well placed to learn about life as an explorer through play.

Ellen Catherine Lucy Bowley, Lego Friends designer, the Lego Group, commented:. “Caring for our planet is becoming ever more relevant to kids around the world. Their creativity will play a key role in finding solutions that will help better protect our wildlife. We hope this initiative will inform children of the current challenges explorers are facing and reassure them that even the most simple or unusual idea can make a big difference in the real world. The most important thing is to have a ‘yes you can’ attitude. Therefore, this initiative is dedicated to kids with this exact attitude, children who are curious to learn and make a difference for our wildlife.”


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