The Lego Group appoints new head of marketing

Published on: 28th July 2021

Isabel Graham will take over the role of head of marketing for the UK & Ireland as Marius Lang becomes general manager for Benelux at The Lego Group. 

Isabel Graham has been appointed head of marketing for The Lego Group’s UK & Ireland division.

The Lego Group has announced that Isabel Graham will be joining the UK & Ireland division as head of marketing. Starting in October, Isabel will be responsible for Lego UK & Ireland’s marketing strategy and execution. She brings to the role a wealth of experience from across The Lego Group, having worked for the company for almost 10 years, including for The Lego Agency, Product Group Marketing and the Americas Brand Marketing Team. Most recently, Isabel held the role of head of marketing for the Nordics division.

Isabel will be replacing Marius Lang, who is moving into the role of general manager for Benelux at The Lego Group from 1st August. Marius joined The Lego Group’s direct-to-consumer team in June 2014, overseeing brand retail store marketing and, before becoming head of marketing for the UK & Ireland division in August 2017.

Christian Pau, general manager, UK & Ireland at The Lego Group, said: “I am delighted to be welcoming Isabel to the UK & Ireland division. Isabel has shown exceptional marketing and leadership capabilities during her previous roles and I’m excited to have her join our team. We are of course sad to say goodbye to Marius, who has been an incredibly valued member of our team over the past four years. I thank him for the fantastic contribution he has made to the UK & Ireland business, not only delivering strong results but also encouraging a culture of innovation and high performance. I wish them both the best of luck as they take up their new roles.”

Marius Lang is moving into the role of general manager for Benelux at The Lego Group from 1st August.

Marius Lang said: “I have very much enjoyed being part of The Lego Group’s UK & Ireland division over the last few years. A big thank you to our customers and many other partners for their trust & collaboration. It’s been a fun ride and I am proud of what we have achieved. I will certainly miss the many fantastic people I have worked with during this time as well as being part of the wider UK & Ireland toy industry but I’m also very much looking forward to starting my next chapter at The Lego Group.”

Isabel Graham added: “I am thrilled to be taking on this role, and I look forward to bringing my experience and passion for the Lego brand to the UK & Ireland business.  It’s such an exciting time to be joining the team and I can’t wait to see what we are able to achieve together.”


Gibsons #PuzzleItForward campaign to offer free puzzles

IMC Toys welcomes Carolina Perez-Amaya to sales team

Toymaster signs another new recruit

More new roles added to Toy World’s recruitment section

Orchard Toys and Money Heroes extend partnership on learning board game

Boat Rocker’s Dino Ranch set for live stage shows

Cepia signs Curiosity Ink Media for Cats vs Pickles licensing

Toys R Us to launch Geoffrey’s World Tour

Smoby to highlight range with Gloworm Festival sponsorship

Totally Toys of Castlebar joins Toymaster