The Lego Group will mark Disney’s centenary with new Lego Disney products and play experiences throughout 2023.
The Lego Group will be helping Disney to celebrate its 100th anniversary in 2023 by inviting families to share the wonder of storytelling, imagination and creative play that Lego Disney has inspired over the last 24 years.
The two long-standing partners will honour fan-favourite Disney moments, capture the magic of exciting new Disney stories and bring friends and families together to build and create with new Lego Disney products and play experiences unveiled throughout 2023.
“Since we launched our first Lego Duplo Winnie the Pooh range in 1999, Lego Disney has inspired joyful play for Disney and Lego fans of all ages,” commented Casper Rafn Voigt, head of Product for Lego Disney at the Lego Group.
“From voyages across high seas and valiant quests to the mesmerizing magic of Disney Princess castles, Lego Disney has enchanted families around the world by bringing fantasy to life and inspiring new adventures using the Lego brick. We’re honoured to be collaborating with Disney to celebrate this momentous occasion as we continue to create magic and unforgettable storytelling experiences together.”
The Lego Group joins a host of other global brands that will be celebrating the Disney 100 Years of Wonder celebration honouring storytellers, fans and families who together spark the wonder and magic of Disney.