The Lego Group launches Gift Bot to ease Christmas shopping

Published on: 24th November 2017

Ralph, the Lego Gift Bot on Facebook Messenger will help consumers chose the perfect Lego gifts via Messenger and News Feed Ads.

Ralph is part of the Lego Group’s broader holiday campaigns “Shake Up Imagination” in the US, and “Give The Gift of Imagination” in Europe.

James Poulter, senior manager, digital consumer engagement, at The Lego Group, commented: “We are continuously searching for new and fun ways to engage with our consumers and shoppers. Chat Bots are increasingly being used by brands to engage in the digital space, and in turn to drive sales. The Lego Group is one of the first in the toy industry to embrace this concept.”

The Chat Bot guides shoppers through simple questions interspersed with playful GIFs and prompts to get them appropriate gift recommendations.

The Lego Gift Bot campaign is featured in UK, US, Canada, France, Germany and Poland.


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