NEWS

The Lego Group launches new initiative to encourage online safety

Published on: 22nd July 2020

The ‘Build & Talk’ challenges are based around characters built from Lego bricks, who represent both the positive and negative aspects of life online.

Lego online safety

The Lego Group has launched Small Builds for Big Conversations, a series of creative challenges which offer parents and their kids an enjoyable, guided method to engage in conversations about being a good digital citizen and the importance of online safety.

According to Kaspersky, parents spend just 46 minutes talking to their children about online risks throughout their entire childhood as they find it difficult to express the risks in a relatable way. Small Builds for Big Conversations has been created to address such barriers by giving parents simple, fun ways to talk to children aged 6-10 years about digital safety and wellbeing while they play.

The ‘Build & Talk’ challenges are based around characters built from Lego bricks, who represent both the positive and negative aspects of life online. Parents and children are encouraged to build similar characters with Lego bricks they have at home and use play and conversation prompts to talk about digital well-being, safety and potential dangers.

During the pandemic, more than 290m children globally were left learning from home when schools closed. As a result, online usage skyrocketed with estimates showing that screen time will have quadrupled for many kids by September, making it more important than ever that young children understand how to stay safe online. Without school, the onus is falling on parents to have important conversations around the benefits and risks of going online.

The builds are available in three themed activity packs that include two character categories: ‘The Online Explorers,’ including ‘The Giggler’ who loves to watch and make online videos, and The ‘Watch-Outs,’ like ‘The Chameleon’ who represents strangers that pretend to be friends. Each activity pack includes inspiration on how to build the characters, as well as talking points and questions to help guide the conversation between parents and their children, helping them have a natural conversation, that leads to learning while they play. The content has been developed in line with Unicef digital safety guidelines.

Building inspirations for all of the characters are available on www.LEGO.com. Each takes around 10 minutes to construct using existing bricks, and their physical features reflect the different aspects of being online.

The ‘Build & Talk’ activity packs are available online now for free here.

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