The Lego Group to hold first ever Lego Con with free digital event

Published on: 2nd June 2021

Lego Con will let fans discover the latest Lego news, see master builders at work and connect with other fans globally during the livestream.

The Lego Group has announced it will hold its first ever Lego Con later this month where fans of ages can discover the latest brick models, watch live building challenges and connect with other Lego lovers around the world. There will even be a chance for attendees to become part of Lego House history, with fans encouraged to leave their personal mark inside the Home of the Brick.

The livestream kicks-off with a pre-show of AFOL (Adult Fans of Lego) inspiration before moving to the jam-packed run of show where attendees can immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience VIP behind the scenes access, see special guests and enjoy the opportunity to engage with Lego designers and other presenters.

The event, which will also showcase Lego’s new products, will be hosted and livestreamed directly from Lego House in Billund, Denmark on June 26th, 2021 at 5pm-7pm BST, 6pm-8pm CEST and 9am-11am PST.

Many beloved product lines including Lego City, Lego Dots, Lego Friends, Lego Harry Potter, Lego Ideas, Lego Minecraft, Lego Ninjago, Lego Star Wars, Lego Super Mario, Lego Technic and Lego Vidiyo will be featured during the event. Fans will also be able to get a glimpse inside Lego House and take a sneak peek at Lego Masters from around the world. Lego has promised plenty of thrills and jaw-dropping surprises and says fans of all ages won’t want to miss this inaugural event.

Everyone is invited to join in the fun and take part in Lego Con. Those wishing to tune in live to the free event can visit


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