LICENSING NEWS

The Lego Group unveils full product range for new Super Mario line

Published on: 17th June 2020

The result of a partnership with Nintendo, Lego Super Mario will reinvent the way people interact with Super Mario in the physical world.

The Lego Group has revealed the full product portfolio for its Lego Super Mario experience. Fans can expand on the Lego Super Mario range, announced in April, with a whole new range of Expansion Sets, collectible Character Packs and Power-Up Packs. The result of a unique partnership with Nintendo, Lego Super Mario will reinvent the way people interact with Super Mario in the physical world. The new products give fans the chance to build Mario’s house, search for treasure hidden by Toad and defeat a Koopa Troopa in the Guarded Fortress.

The partnership was announced earlier this year, and in April the Adventures with Mario Starter Course was revealed alongside two Expansion Sets. The Starter Course is key to unlocking the entire play, being the only set to feature the interactive Lego Mario figure.

New this month are ten collectible enemy characters, available in blind bag Character Packs. Each pack will contain a buildable character and action tag to play with.

Every Expansion Set and collectible Character is made to be used with the Adventures with Mario Starter Course, for an enhanced play experience. The entry point set features seven action bricks for different interactions with the Lego Mario figure, which has LCD screens in its eyes, mouth and belly to display instant reactions to movement, colour and action bricks. In May, the Lego Group and Nintendo also announced a series of Power-Up Packs – including Cat Mario and Builder Mario – to help boost game play with a variety of suits for Lego Mario that each reveal new features and powers.

The free Lego Super Mario app is a supporting feature that further enhances the physical play experience. It keeps track of scores, provides digital building instructions and a safe forum to share ideas with friends.

The full Lego Super Mario assortment will launch officially on 1st August 2020.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls