LICENSING NEWS

The London Toy Company teams up with Wow! Stuff for new release

Published on: 12th August 2020

The London Toy Company has designed three plush vehicles from the Harry Potter franchise, in partnership with Wow! Stuff and Warner Bros.

The London Toy Company Wow! Stuff

Wow! Stuff and Warner Brothers have been working with The London Toy Company on some new plush additions to the ever-growing Harry Potter portfolio.

The London Toy Company, which re-branded from High Resolution Design this year, and specialises in the development of ultra-realistic plush toys, has designed the three iconic vehicles from the Harry Potter franchise, including The Knight Bus, Ford Anglia and the Hogwarts Express train.

Joel Berkowitz, MD, commented: “After initially being introduced by Russ Winter to the guys at Wow! Stuff, it became clear very quickly that there was something about our product that fitted with Wow’s ethos of delivering exactly that – wow factor toys”

The partnership will see The London Toy Company launch and sell the new lines, which are available now. Much interest has been expressed in the range already and retailers are encouraged to get in touch to secure stock.

“Our partnership with Wow! Stuff and Harry Potter is a huge step for us as we celebrate five years since incorporation along with a brand new trading name,” added Joel. “Working with Kenny, Richard and the team to deliver this project has been a pleasure and I thank them for their trust and dedication in getting on board with us to deliver these incredible new lines.”

For any enquiries, contact Joel Berkowitz at joel@thelondontoycompany.co.uk.

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