There will be awards in 32 categories, including Best Science/STEM Toy, Best Sustainable/Eco Toy and Best Collectible Toy.
The annual, consumer-facing awards celebrate the best toys for every age and stage from newborn to preteens, and are judged by child testers, child influencers and toy-industry experts. There will be awards in 32 categories this year, including Best Science/STEM Toy, Best Sustainable/Eco Toy and Best Collectible Toy. Winners will automatically be considered for one of the much coveted Editor’s Choice Awards, including a special award for Best Gender-Neutral Toy.
MadeForMums has built up a reputation for its honest online reviews, while its top-ranking toy review content drives over £380,000 of toy sales in the run-up to Christmas.
A MadeForMums Toy Award is recognised by parents and retailers as a sign of a toy’s outstanding quality and play potential. The Toy Awards are also rated by the national press, with the Daily Mail featuring detailed coverage of the winners for the past three years.
“MadeForMums is trusted by our users so they click through the links on our editorial content to buy the products we rate and recommend,” says Susie Boone, MadeForMums’ editorial director.
Toy manufacturers and PRs can enter their toys into the MadeForMums Toy Awards here. The winners will receive showcase editorial coverage, with a click-to- buy link on madeformums.com timed for publication at the peak of Christmas gift search traffic. Plus, social media promotion, a digital logo and automatic shortlisting for the Editor’s Choice Awards.
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