NEWS

The May issue of Toy World is out now

Published on: 4th May 2021

The 152-page May issue of Toy World is now available to read online and is landing on doorsteps now.

Another bumper edition contains a comprehensive category feature on Dolls & Girls Collectibles, as well as regular features such as Talking Shop, Letter from America and Allegedly.

The May issue is a Licensing Special edition, featuring an extended Licensing World section. We shine a spotlight on the most prominent characters, brands and licensed ranges, putting them right in front of the decision-makers in the kids’ space. We include the latest Hot Properties and a separate section featuring Character Licensed Merchandise. We also spoke exclusively to PocketWatch MD Danny Spronz, and Pokémon licensing director, EMEA, Mathieu Galante.

Following the cancellation of the Toymaster show this year, a special Show Off feature focuses on the specialist toy retail channel, as leading suppliers showcase new introductions to the indie sector. Our Touching Base feature asks suppliers to discuss the support they are offering retail as physical stores reopen for business, and an interview with Dave Middleton of Midco Toys takes us behind the scenes at the opening of his new store.

As usual, throughout the issue, we speak to a wide range of players – from indie retailers to major suppliers – to present you with a healthy cross-section of opinion, news and views. There are exclusive interviews with creative media agency KidsKnowBest; Magic Box CEO, David Bella; Zapf marketing manager Kasia Leskow and Mattel’s UK marketing director Kelly Philp, plus a newcomer to the UK market with big plans, Italian company Dimian.

And if that’s not enough, the May issue also contains up to date NPD insight, Generation Media’s marketing column, Toy Barnhaus’ indie viewpoint column and much more.

To read the May issue of Toy World online, click here.

The team is already working on the June issue, which will again be filled to the brim with the latest and most relevant insight, news, views and opinion from across the toy industry. With a publication date of early June, the editorial deadline is fast approaching, so please get in touch today, if you haven’t already: contact editor Rachael Simpson-Jones rachael@toyworldmag.co.uk. If you’d like to advertise in the June issue, contact sales director Mark Austin mark@toyworldmag.co.uk.

RECENT ARTICLES

Friday Blog

Dave or Argos…it’s the Friday Blog!

MGA launches latest doll brand Dream Ella

Toys2Market further expands portfolio with Jeruel

BBC Studios and CBeebies commission fourth Hey Duggee series

Smart Games unveils games that sparkle

Amazon teams up with Charity In Kind Direct this Christmas

2 Way Words game bridges generation gap

Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced