The launch takes place at the Toy, Hobby and Nursery Fair 2014 (Stand L05) in Melbourne. It follows the licensing collaboration between Mind Candy and Carte Blanche Group late in 2013 to bring plush and gifting collectables to the global marketplace.
The brand has previously expanded into physical products including toys, DS video games, books, membership cards, trading cards and sells almost a quarter of a million magazines in Australia every year. Moshi Monsters The Movie launched at the end of February with the DVD due for release in April and the latest Moshi Village App reached number one in the family chart and number four in the overall iPad chart just weeks after its launch in early February.
Darran Garnham, chief business development officer at Mind Candy, said: “We are extremely excited to bring the Moshi Monsters plush to life with Carte Blanche. Hundreds of millions of collectables have brought pleasure to our fan base and now we will do the same in 2014 with plush. Look out for the rare ones.”
The new Moshlings Collection will include 12 characters including fan favourites and some ‘Ultra Rare’ Moshlings with regular introductions throughout 2014 at key impulse price points, special on-pack codes for digital in-game giveaways and impactful point of sale solutions.
Sandra Benny, managing director of Carte Blanche Australia, said: “A strong focus for us this year is on plush including our award-winning toy brand, Tatty Teddy & My Blue Nose Friends with a vibrant new colour palette. And as acclaimed experts in soft toy creation, the phenomenon that is Moshi Monsters is the perfect next step. The Moshlings Collection will be the talk of playgrounds across Australia.”
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