The awards are a great opportunity to raise brand awareness before the summer holidays.

The awards final will see the spotlight thrown on 10 toys, each one crowned champion in their category.

Every toy entered will be put through its paces at a dedicated event by over 50 ‘Toyminators’ aged 5-14 in an outdoor play space.

Organised by industry experts at Toyology, the Outdoor Toy Awards has secured a media partnership with DC Thomson Media. Through its 110% gaming and Sweet magazines, the Outdoor Toy Awards will reach an even wider audience with competitions and content featuring in issues running into the summer holidays, as well as activity on social channels.

“We’re thrilled to be part of this outdoor adventure for the second year after a very successful first year” says Kirsty Matthews, head of magazine marketing at DC Thompson. “Getting kids outdoors and active and having loads of fun is totally aligned with the messages from our magazines; we’re hoping to get a trampoline installed in the offices soon.”

To further enhance online and social media reach, the awards Outdoor Toy Awards has partnered with Kidzcoolit. Regular updates on award entries will be posted in the approach to the awards day. The Kidzcoolit website and newsletter will also be utilised to keep outdoor play front of mind with readers, alongside a competition to celebrate the end of the awards.

The Outdoor Playtime awards final will be live-streamed on the day over Facebook and Twitch, and a video celebrating the day, and revealing and winners and runners-up, will be shared well in advance of the summer holidays.

“We hope this will offer guidance for the ideal outdoor toys for parents to pick to get kids up and active in the holidays,” said Peter Jenkinson, organiser of the awards.

The award categories are as follows: Climbing and Adventure, Sport and Splash Fun, Outdoor Games, Flying Toys, Ride On, Trampolines, Pre-School, Outdoor Play, Battle & Blaster Toys, Science & Nature, and Houses, Tents & Hideaways.

Entries are now open. For more information contact Peter@toyology.co.uk or call 07504 023373. Alternatively, click here for more information and here for an entry form.