Aurélie will bring her substantial contract and agreements experience to The Point.1888’s commercial team in the newly created role of commercial manager. 

The Point.1888, an agency which counts childrens’ entertainment giants CoComelon, Blippi, The Raccoons, Moomin and Tom Gates as clients, has taken the next step in its quest to position itself as a leader in toys with the appointment of Aurélie Dilain-Waclawski.

Previously licensing contracts manager and brand licensing manager at Hornby Hobbies, where she held the role for almost five years, Aurélie will be bringing to The Point.1888 her vast experience in toy product development, licensee relations and marketing. Having spent a large time as a contracts manager, she will also bring a substantial amount of contract and agreements experience to The Point.1888’s commercial team.

Taking on the newly created role of commercial manager, she will be working alongside The Point.1888’s clients to support them in bringing their brands to life in the form of new, engaging and highly-sellable toys and wheeled goods.

Bethan Garton, The Point.1888’s commercial director, said: “Our business is built on a retail-first strategy, whereby we create new products based on the gaps we see at retail rather than what we think the brand’s target demographic might like. I have no doubt that Aurélie’s deep insight into the toy sector will ensure we continue to identify the best product opportunities for both our clients and retailers.”