LICENSING NEWS

The Point.1888 named UK licensing agent for Star Stable

Published on: 31st August 2022

The popular online equestrian game Star Stable is expanding its licensing efforts into new categories thanks to The Point.1888.

The global cross-channel media company Star Stable Entertainment has appointed retail-first licensing agent The Point.1888 to represent its licensing interests in the UK. The appointment was made via Star Stable Entertainment’s master agent, the Finland and Canada-based licensing and animation studio Ferly.

The Point.1888 has been brought in to lend its licensing expertise to the programme as Star Stable looks to expand into new categories and build long-lasting licensee and retail partnerships. Focus areas will include social shopping, apparel, personalised products, partnerships, homeware and gifting.

Star Stable Entertainment was first founded in 2011 with the launch of Star Stable online, a massive online multiplayer game, that allows every child to ‘be the hero in their own adventure’ as they explore a magical island where humans and horses share a unique bond. Players are part of an epic story where they complete quests on horseback together with their friends.

The game has been a huge success with tweens and teens, resulting in over 25+m users across 180 countries. This has allowed Star Stable to grow rapidly, moving swiftly into mobile games, companion apps, books, and an animated series, Mistfall, that launched on YouTube in 2021. Aided by Ferly, merchandise has followed on from this with partners Just Play and Pix-Brix already signed on. Just Play’s first Star Stable toy line will launch in 2023. The deal will see the company develop a collectible range of dolls and horses based on some of the most beloved and iconic characters from the game. It will also feature other must-have items for the dedicated global fandom, and for horse and animal lovers. Staying true to Star Stable’s commitment to putting its community first, plans are in place to gather input from the global fanbase during the toy development process.

Star Stable and Ferly are now looking to expand Star Stable’s licensing programme even further.

Taina Malén, CMO at Star Stable, said: “Star Stable has a passionate fan base in the UK, with 94% of players saying they prefer playing Star Stable to other equestrian games. We are delighted to now be working with The Point.1888 to bring licensed product to our British fans.”

Katie Wilkinson, head of Publishing & Operations at The Point.1888, added: “We are so excited to be working with Star Stable. There is huge potential for this brand to expand and allow fans to feel part of the community that they already love. Our plans will bring Star Stable fantasy world into the real-world, allowing millions to enjoy it even more. Now is the time to get involved.”

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