The deal with the brand licensing agency will cover the popular babies show across EMEA.
Moonbug Entertainment’s brand Little Baby Bum is to be represented in EMEA by ThePoint.1988. The show for babies, which features classic and new nursery rhymes, is in the top two nursery rhymes channels on YouTube, behind another Moonbug Entertainment property, CoComelon, and has 99m subscribers, with over 4b views this year alone.
ThePoint.1988 started programmes for Moonbug Entertainment brands including CoComelon, Blippi and Morphle in May last year and has since secured 66 licensees across EMEA with the help of its sub-agent partners.
Collectively, Moonbug Entertainment receives over 7b monthly views and operates the largest network of kids channels on YouTube, encompassing over 235m subscribers. Its kids’ brands are available on over 100 platforms globally, including major on-demand streaming giants like Netflix, Apple TV, Sky and Hulu.
Olivia Wiggett, associate commercial manager at The Point.1888, said: “We are really looking forward to representing this new brand alongside our other Moonbug Entertainment properties. Little Baby Bum is extremely popular with the younger years and will benefit so much from having a booming licensing programme in place. The opportunities really are endless.”
She added: “As with our other Moonbug Entertainment properties, we shall make use of our fantastic sub agent partners to ensure we have best in class support on the ground across EMEA for retailers and licensees. In fact, we already have retailers asking us how this property can become part of their future calendar of events and product buy-ins.”
Simon Philips, managing director of Global Consumer Products at Moonbug Entertainment, said: “The results The Point.1888 has achieved in such a short space of time for CoComelon, Blippi and Morphle have been nothing short of incredible. Not only does its retail-first model work, but the team also recognises that each of our brands has its own values and serves a very different audience and so the licensing programmes must be carefully designed around that. Given this approach and understanding, I have every confidence in their plans for Little Baby Bum and am delighted to have them involved.”