The company has extended its Fashion UK’s kids’ apparel licence until 2018.
The news reflects a surge of interest in the Pokémon brand, and follows last year’s announcement of four deals in the category including one with Ditexmed for children’s apparel in Italy and Spain, TVM Fashion Lab for adult apparel in the UK and Ireland, and Roy Lowe & Sons for a range of socks.
The company has also announced the signing of two new deals to extend Pokemon’s apparel and accessories range across the UK, Europe and beyond. The deals are with Undiz for adult nightwear and underwear ranges across multiple territories, with Branded Clothing International in the UK for a range of adult nightwear. The Undiz range will launch in Undiz stores in July, across France, Belgium, Spain, Germany, Poland, Saudi Arabia, Morocco and Russia. BCI will debut its range in Primark in autumn/winter 2016.
The latest signings add to the growing slate of new European licensees across a variety of categories, including stationery, posters, video game accessories and apparel.
Mathieu Galante, senior market development manager at The Pokémon Company International, commented: “We’re excited to be extending our partnership with Fashion UK for kids apparel in the UK market – a category which is of growing priority and focus for us. There is already a buzz for the brand at retail, and Fashion UK has the in-depth knowledge of Pokémon, plus the expertise and enthusiasm to make this 20th celebratory year a resounding success and a springboard for future growth.”