Wicked Cool Toys has been announced as master toy licensee for the Pokémon brand, starting in July 2018.
Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items, and other toys based on the Pokémon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company International’s parent organisation, The Pokémon Company.
Michael Rinzler, co-president of Wicked Cool Toys, commented: “Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy.”
Jeremy Padawer, co-president of Wicked Cool Toys, added: “We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world.”
The Pokémon Company International also announced it has become a strategic investor in Wicked Cool Toys and will have a seat on the toy company’s board of directors. This new partnership will allow for enhanced collaboration in the development of Pokémon toys with the growing toy company. The investment in Wicked Cool Toys is in line with the strategic partnership approach The Pokémon Company International engaged in with Niantic, the developers and publishers of Pokémon Go.
Tomy will continue to be a key licensing partner for the Pokémon brand and will produce select items as well as products inspired by Pokémon video games, such as the popular Pokémon Z-Ring, which interacts with the mega hits Pokémon Sun and Pokémon Moon, currently available for the Nintendo 3DS family of systems.
The development of Pokémon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations in autumn 2018.