LICENSING NEWS

The Pokémon Company unveils Pokémon Detective Pikachu movie merchandise

Published on: 24th January 2019

Fans can celebrate the first-ever live-action Pokémon movie with a range of new Pokémon trading card game collections, toys and more.

The Pokémon Company International has unveiled an extensive line of products inspired by the highly anticipated movie, Pokémon Detective Pikachu from Warner Bros. Pictures, Legendary Entertainment, and The Pokémon Company, which in Europe premieres from 8th May, 2019.  Before the movie, fans can look forward to new Pokémon Trading Card Game (TCG) collections, action figures and interactive plush from Wicked Cool Toys, and more.

All items in the line are inspired by the movie, which begins when ace detective Harry Goodman goes missing, prompting his son Tim to investigate. Aiding in the investigation is Harry’s former Pokémon partner, Detective Pikachu: a wisecracking, adorable super-sleuth. Chasing clues together through Ryme City, where humans and Pokémon live side by side, they encounter a diverse cast of Pokémon characters. The movie is already generating significant buzz, with a widely viewed trailer and an all-star cast, including Ryan Reynolds as the voice of the title character.

Colin Palmer, vice president of marketing for The Pokémon Company International, commented: “Pokémon is a global entertainment franchise that has delighted its fans with video games, trading cards, animation, and soon, live-action movies with the upcoming Pokémon Detective Pikachu. The merchandise line we’ve developed for the Pokémon Trading Card Game, as well as the amazing selection of licensed toys, celebrates this remarkable milestone for the brand and is sure to delight Pokémon fans of all ages.”

The Pokémon TCG line and select other merchandise inspired by Pokémon Detective Pikachu will be on display at global toy fairs.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls