The Pokémon Company unveils Pokémon Detective Pikachu movie merchandise

Published on: 24th January 2019

Fans can celebrate the first-ever live-action Pokémon movie with a range of new Pokémon trading card game collections, toys and more.

The Pokémon Company International has unveiled an extensive line of products inspired by the highly anticipated movie, Pokémon Detective Pikachu from Warner Bros. Pictures, Legendary Entertainment, and The Pokémon Company, which in Europe premieres from 8th May, 2019.  Before the movie, fans can look forward to new Pokémon Trading Card Game (TCG) collections, action figures and interactive plush from Wicked Cool Toys, and more.

All items in the line are inspired by the movie, which begins when ace detective Harry Goodman goes missing, prompting his son Tim to investigate. Aiding in the investigation is Harry’s former Pokémon partner, Detective Pikachu: a wisecracking, adorable super-sleuth. Chasing clues together through Ryme City, where humans and Pokémon live side by side, they encounter a diverse cast of Pokémon characters. The movie is already generating significant buzz, with a widely viewed trailer and an all-star cast, including Ryan Reynolds as the voice of the title character.

Colin Palmer, vice president of marketing for The Pokémon Company International, commented: “Pokémon is a global entertainment franchise that has delighted its fans with video games, trading cards, animation, and soon, live-action movies with the upcoming Pokémon Detective Pikachu. The merchandise line we’ve developed for the Pokémon Trading Card Game, as well as the amazing selection of licensed toys, celebrates this remarkable milestone for the brand and is sure to delight Pokémon fans of all ages.”

The Pokémon TCG line and select other merchandise inspired by Pokémon Detective Pikachu will be on display at global toy fairs.


Moose to launch Octonauts line in partnership with Silvergate Media

Funko Europe’s virtual showroom is open for business

Boohoo acquires Debenhams’ online business for £55m

Chengzhen International’s die-cast cars move into the fast lane for 2021

Ravensburger welcomes Adam Sheppard

Rachel Lowe unveils Beano board game to celebrate Dennis’ 70th anniversary

first half toy sales

NPD reports 16% growth in US toy sales in 2020

The Toy Trust details how it supported children’s charities in 2020

Character Group sees 25% uplift in Christmas trading

Toynamics welcomes new head of marketing and national account manager