NEWS

The Pokémon Company launches pop-up in Harrods

Published on: 18th February 2020

Running until March 13th, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department.

The Pokémon Company International has launched a month long pop-up in the store in Knightsbridge, London and is including a host of Pokémon activity to keep fans entertained over half term and beyond.

The pop-up opened on Friday 14th February, with a special area themed on the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video games. Pokémon Sword and Pokémon Shield are the fastest-selling Nintendo Switch titles, with more than 6m units sold worldwide during last November’s launch weekend, with global sales now totalling over 16m units.

The pop-up features a wide range of Pokémon products, including toys, the Trading Card Game, stationery and accessories. Activities planned for the month include giveaways and character appearances from Pikachu and friends providing photo opportunities for fans and families, a screen showcasing the TCG and toys and additional surprises planned to mark Pokémon Day on 27th February.

Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to be returning to this iconic store for another Pokémon pop-up. We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the newly launched fourth-floor toy department with a range of products and activity to promote the launch of the live action movie  Pokémon Detective Pikachu.

RECENT ARTICLES

Friday Blog

I couldn’t have put it better myself…it’s the Friday Blog!

New My Fairy Garden play sets launch with biggest campaign to date

Exclusive: Sambro details Ethical and Sustainability remit

Tandem Group appoints new director of Digital & Marketing

Orchard Toys smashes £10k fundraising target for hospice charity

Licensing U programme reimagined for 2022

CEO Andre Javes departs Toys R Us Asia

Roblox sues WowWee over new doll range My Avastars

Playmobil launches its first sustainable product range, Wiltopia

Exclusive: A look ahead with Mattel