The Rainbow Awards 2021 reveals winners

Published on: 1st November 2021

This year has seen the return of the Rainbow Awards, which are judged by children, following a break in 2020 as the pandemic hit.

The awards are designed to reward the very best new toys, helping consumers to make smart choices in the run-up to Christmas and beyond. Each toy entered is tested by children along with their carers or parents, carefully selected by the organisers for the correct age, gender and setting. Specialist testers are from varied backgrounds allowing for testing in group settings such as schools and childcare as well as on an individual basis.

The 2021 Awards have seen a concerted effort from many entrants, who have had to contend with stock shortages and late arrivals of their own samples this year. The Rainbow Awards team would like to take this opportunity to thank all staff from the companies involved in this year awards for going that extra mile to submit samples in time.

More information on The Rainbow Awards can be seen at where further details about entering can also be found.

This year’s results are as follows:

Pre-school Toys:

Winner – Disney Advent Calendar by Cartamundi

Imaginative Toys:

Winner – Cityblocks by Mideer Toys

Highly Commended – Baby Born Magic Doll by MGA Entertainment

Art & Craft Toys:

Winner: Magic Sand Set by Mideer Toys

Highly Commended: CreArt Festive Friends by Ravensburger

Games & Puzzles (Birth to 10 years)

Winner: My First Puzzles Set by Toi World

Highly Commended: The Gruffalo Games from the Deep, Dark Wood by Cartamundi

Games & Puzzles (11+ years)

Winner – Twisted History by Cartamundi

Highly Commended – Uranus! by The Dark Imp

Soft Toys:

Winner – Mindful Story Pillow Cloud by World Alive

Highly Commended – Rescue Tales Adoptable Pets Assortment by Little Tikes

Outdoor Toys:

Winner – My First Mighty Blasters Dual Blaster by Little Tikes

Highly Commended – Kids Eco Yoga Mat Sun & Moon by World Alive

Wheeled Toys:

Winner – T-Rex Truck by Little Tikes

Highly Commended – Little Baby Bum Wheels on the Bus Scoot by Little Tikes

Educational Toys

Winner – Tiny Gardening by The Quarto Group

Highly Commended – Brainbox Harry Potter by Asmodee UK

S.T.E.M. Toys:

Winner – Vex Robotics Construction Zone by Hexbug

Highly Commended – GraviTrax Obstacle Set by Ravensburger

Pocket Money Toys:

Winner – Shuffle Junior Paw Patrol Dominoes by Cartamundi

Highly Commended – MonsterGo Snake Puzzle by Guangzhou Ganyuan Intelligent Technology

Overall Champion 2021:

Vex Robotics Construction Zone by Hexbug

The Rainbow Awards would like to thank everyone who entered.


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