LICENSING NEWS

The Rubbish World of Dave enjoys successful launch on CITV

Published on: 27th September 2019

ITV Studios Global Entertainment readies its brand new show for BLE next week following positive launch ratings. 

ITV Studios Global Entertainment will be showcasing licensing opportunities for brand new CITV comedy animation The Rubbish World of Dave Spud. Far from rubbish, the ratings since launch have been very successful and promise great things for the future of the brand and its licensing programme.

The Rubbish World of Dave Spud, produced by Illuminated Films, stars the voice talents of Johnny Vegas, Jane Horrocks, Philip Glennister, Gina Yashere, and the musical talents of Basement Jaxx. It is a riotous, hilarious animated kids comedy which will appeal to fans of Mr Bean and Mr Magoo.

Overall, the after school episodes of The Rubbish World of Dave Spud rank as CITV’s best performing title in the channel’s weekday 4.30pm slot for 2019 so far. The programme has so far peaked with a 25.5% share of children aged 4-12 in its first week of transmission, and compared to all other school-aged channels, it is best in slot for all Individuals and Children in its after-school airings.

For licensing and merchandise opportunities, and to learn more about this new brand, visit stand B128 at BLE or email global.kids@itv.com.

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