The September 2022 issue of Toy World is out now

Published on: 1st September 2022

The 180-page September 2022 flip-cover issue of Toy World is out now and available to read online. 

september issue of toy worldToy World is proud to bring you its latest bumper issue. The September 2022 issue has taken a break from tradition by incorporating a flip-cover and substantial licensing section, reflecting the earlier-than-usual dates of Brand Licensing Expo 2022. The issue also marks 11 years since Toy World first launched – Happy Birthday to us!

Within the regular Toy World section, which proudly sports Mattel on the front cover, we’ve included a wealth of all the latest news and views from across the industry. The team spoke to PMI International’s Omer Dekel about the company’s experience of the Collectibles market so far this year, and how retailers can maximise on the category in the run-up to Christmas, as well as Maxx Marketing’s Michael Kwan to find out about the company’s ongoing plans to raise its profile.

As Character Options prepares for the launch of new IP Mouse in the House, marketing director Mark Hunt tells us how the brand will benefit from the company’s biggest marketing investment to date. In addition, Toy World caught up with Lewi and Luke Hillier, COO of Click Distribution, to hear which ranges the collectibles specialist is focusing on in the coming months. All this content is bolstered by a bumper product feature that takes a sweeping look at all the new collectibles and pocket money toys hitting shelves this year, while Sam Giltrow examines what impact inflation and the cost of living crisis are having on the category.

This month, regular contributors from The NPD Group and Toy Barnhaus are joined by Etopia Consultancy’s Asha Bhalsod, who reviews how brands should look to adapt their business strategies in response to Amazon’s increased focus on growth and profit. Nick Gibbs-McNeil, meanwhile, looks at the raft of blockbuster movies that have hit screens this year and how the accompanying CP slate is designed, and Richard Gottlieb from Global Toy News investigates why Gen Z is turning its back on social networks.

We’re also bringing you all our usual features, including Fresh, Allegedly, Talking Shop and more.

Paramount is the cover star of our Licensing World flip-cover. Arriving on desks and doormats in good time to plan for Brand Licensing Europe 2022, which kicks off on Tuesday 20th September, this dedicated section includes a comprehensive preview of this year’s show as well as an interview with Anna Knight, SVP, Licensing at Informa Markets, on what visitors can expect and how the final arrangements are going for this year’s event.

Rachael Simpson-Jones sat down with Simon Philips, managing director Global Consumer Products at Moonbug, and Francesca Romana Gianesin, head of Consumer Products EMEA/ANZ, ahead of Moonbug’s debut BLE appearance to find out about the company’s CP strategy, growth plans and much more. Licensing World also contains a brand profile on IMG Licensing’s all singing, all dancing new property, Booba.

Last but by no means least, we’ve also once again partnered with Mattel on the company’s annual supplement. This 25-page feature, covering top brands including Barbie, Monster High and Hot Wheels, outlines Mattel’s top-tier content plans, CP development, licensing opportunities and much more.

To read the September 2022 issue of Toy World, click here.


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