The 10th anniversary September edition of Toy World is being delivered this week and is also available to read online.

Beyond a selection of 10th anniversary reminiscences – both from Toy World and the leading lights of the toy industry – there is plenty of forward-looking content in this month’s edition. As we head towards Christmas, we explore the current media landscape and look at why digital advertising may be about to usurp TV advertising as the toy market’s preferred channel to target consumers over the festive season.

Asha Bhalsod of Etopia Consultancy looks at how Amazon has developed over the past decade, plus there’s a look at the Pocket Money Collectibles category, which has been re-energised since schools returned and stores re-opened.

This issue is also accompanied by our legendary standalone supplement dedicated to the Games & Puzzles sector – a category which enjoyed a stellar year in 2020 and is on track to deliver another fine performance this year.

On top of all this, we bring you all the latest Industry, Marketing and Licensing news, plus regular features Indie Viewpoint from Toy Barnhaus, Allegedly, NPD Insight and Fresh.

To read the September issue, click here.