The Squizzas saga takes further twist, as company files for voluntary liquidation 

Published on: 27th May 2021

But are the people behind the defunct online retailer trying to start up under a new name?

Yesterday, Toy World ran a story about online retailer Squizzas, and there have been significant further developments since the piece appeared. First, creditors have received a letter confirming that the company has filed for creditor’s voluntary liquidation. The letter states that the directors took the decision on 10th May, in view of the company’s financial position.

BRI Business Recovery and Consultancy has been instructed on behalf of the directors to assist with putting the company into liquidation.

However, there is a further twist which suppliers might like to be aware of: following publication of the original article yesterday, Toy World was contacted by several toy companies with information that another company based at the same address as Squizzas had been in contact with them, with a view to opening an account. One email forwarded to Toy World said:

We are looking to open a direct trade account with you.

How do we go about this?

We are very interested in stocking your top 50 products in our 3PL warehouse and interested in drop ship if available? Assistance with your best sellers would be great too.

Our website is

Pro-forma account is not an issue.

Best regards,


One of the directors of Squizzas was called Luke Bedden, and although there is no proof that these are the same person, it would seem remarkably coincidental.

According to the Toy Kings website, the company is owned by AGI Wholesale, 12A Queensbrigde (sic), Bedford Road, Northampton, NN4 7BF. Companies house lists two directors of AGI Wholesalers: Anthony Brett and Brett Twelftree. Both men are also listed as company directors of Archway Construction, a construction company based in Northampton. Archway appears to have no connection with either retail or the toy market. However, a source based in the local area has suggested to Toy World that there is a longstanding friendship connection between the directors of Archway Construction and the former directors of Squizzas, which dates back to childhood.

Two toy companies currently have product listed on the Toy Kings website.



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