Visitors to London’s Comic Con MCM Expo on May Bank Holiday came face to face with a full size Donatello.
The photo opportunity set up by GP Flair also created the perfect reason to see the company’s new Teenage Mutant Ninja Turtles: Out of the Shadows toys, just as the film went on general release last weekend.
Targeting the adult collector’s market, the stand was a return visit for Flair, which previously exhibited at the October 2015 show with great success. With 135,000 visitors over the three day weekend, enthusiasts were able to see the range first hand that included figures, vehicles and role-play items plus buy their favourite hero or villain from the stand to add to their collections. A life-size replica Donatello from the movie was also on display for a photo opportunity.
Anne-Marie Noon, boys marketing manager, commented: “We’re thrilled with how well the event went, and it was a perfect opportunity to showcase our entire movie portfolio to the consumers over three days. The Turtles toy range is ever-evolving, and with the event falling a few days before the movie release, it was an easy decision to exhibit at Comic Con once more. With such a huge footfall, sales were high and overall it was a very successful event for Flair.”