The Toy Store ceases talks with Hamleys

Published on: 20th August 2015

Toy World has been informed that negotiations between the two retailers have ended.

The-Toy-Store-480Peter Bracken, the CEO of The Toy Store, has issued the following statement to Toy World: “The Toy Store is embarking on an international expansion to bring our retail concept to the global toy/gift consumer. In order to replicate what we have done through our retail stores in the Middle East, it is important that  we secure the right locations in order to be able to deliver that experience. The securing of our upcoming new store location in Oxford Street was a huge step towards making this journey a reality. Through our international search for new locations for The Toy Store,  we were made aware of a possible sale of Hamleys. Given they have some sites which would fall under the scope of our location criteria, we felt it worthwhile to make initial enquiries. These talks have ceased and as such we wish them well. Our discussions globally on new sites for The Toy Store are ongoing and we are excited about future developments.”


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