The ToyAward 2017 to open for applications

Published on: 19th August 2016

Exhibitors can start submitting new products for the ToyAward 2017, the Spielwarenmesse innovation prize, from 1st September.

Toy-Award-480This is a free opportunity for exhibitors to make their products stand out from the 75,000 or so innovations appearing at the fair. The 11-strong jury selects the products for the coveted award in four age-specific categories, which this year have been slightly revised.

The four categories are Baby & Infant: 0-3 years (previously 0-2 years), Pre-school: 3-6 years (previously 3-5 years), School Kids: 6-10 years, and Teenager & Adults: 10 years + (previously Teenager & Family: 11 years +).

Commenting on the changes, Christian Ulrich, director of marketing of Spielwarenmesse eG, said: “By creating flowing transitions and extending the last category to adults, we’re responding to changes in a market that is increasingly breaking away from rigid age groups.”

Three products are nominated from each category and made public at the Spielwarenmesse’s main press conference on 26th January 2017. The awards will then be presented at the Spielwarenmesse Opening Ceremony on 31st January 2017.


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