The Trash Pack will be joining online mums’ magazine, UKMums.tv, to exhibit a selection of the licensed collection, whilst passing across a recycling message.
The show, which takes place at Alexandra Palace, is expected to attract 30,000 parents of children aged 4–12.
The show will see the launch of a Summer marketing campaign for the property, including a fully branded activity on UKMums.tv for National Recycling Week (17–23 June). This will include full advertising and product reviews on the site to directly engage with hundreds of thousands of UK parents, with further kids press activity. In July The Trash Pack will have a stand at Christmas in July.
Francesca Lisle from Lisle International commented: “Working in collaboration with UKMums.tv at Mums Show Live is just part of our plans for The Trash Pack this Summer and will be an excellent opportunity to showcase the brand fully with parents of the target market. The licensed programme is continuing to gather momentum and we are delighted to be supporting our partners with a Summer packed with activity.”
If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.