LICENSING NEWS

The Trash Pack merchandising programme continues to grow

Published on: 1st October 2013

New merchandising deals will be announced shortly, and there has been strong growth in numbers for the official Trash Pack kids’ magazine.Trash_Packs_Logo300

The Trash Pack Magazine, which launched in the UK in April 2013, has experienced a 41% growth in sales for its Summer bumper edition (issue four). This increase is set to continue as the publisher, DJ Murphy, has also confirmed that, from issue six, the magazine will increase its major supermarket coverage with Asda adding 100 extra stores worth of on-shelf presence.

The Trash Pack magazine has become a favourite with boys aged 6-9 and is packed with jokes, posters, features and competitions. It is also one of the best places to find out about all that’s new in the shops for The Trash Pack fans. Upcoming issues will be carrying taster packs of The Trash Pack Top Trumps and stickers from Giromax plus, in November, a figure from the brand new Series 5 will be included in a ‘totally toilets’-inspired issue to celebrate the new launch.

Francesca Lisle of Lisle International commented: “With Series 4 in store and selling fast, and Series 5 ‘Trashies in yellow toilets’ due to launch in a few weeks time, there has never been a better time to join The Trash Pack programme. The creative content of this brand translates into so many different sectors, all of which complement each other and grow The Trash Pack fan base.”

For more information about licensing opportunities email francesca@lislelicensing.com.

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