There’s still time to enter the Play for Change Awards

Published on: 6th May 2021

The Play for Change Awards, celebrating toy companies thinking about their impact on kids’ futures and the planet, is accepting entries until 19th May.

The second annual Play for Change Awards, organised by Toy Industries of Europe (TIE), aims to build on last year’s well-received first edition. Entries are open until 19th May, so there is still time to take part.

“We want the Play For Change Awards to become an annual celebration, driving further innovation and change within our industry,” said Catherine Van Reeth, director general, Toy Industries of Europe.

TIE recognises that toy companies today are innovating beyond product and increasingly considering the impact their company has on kids’ futures and the planet. The Awards celebrate toy makers developing toys and company practices that help kids confidently navigate the world around them, in ways that show respect for themselves, for others and for the planet.

Carrying the prestige, authority and backing of the TIE, the Play for Change Awards are not based on sales, press coverage or profitability. They are judged on ideas, initiatives and products that contribute to society in three clearly defined categories (detailed below). In this way, they differ from the multiple national and international awards for toys that already exist.

Entries can be submitted in the categories of Sustainability, Empowerment and Future Skills. The awards are open to toy companies of all sizes, and smaller companies are especially encouraged to take part. Companies can enter here, where full details of each category and how to take part are available.

After entries close on May 19th, judging will be undertaken by a dedicated, independent jury representing a broad spectrum: disability rights, sustainability, education and play specialists, toy industry experts and more. The winners will be announced in September.

TIE has stated that companies entering the awards can benefit from having their products and initiatives endorsed by experts; highlighting their company’s leadership in community, sustainability and diversity issues to buyers and consumers; receiving media coverage and general recognition, as TIE promotes the competition and the winners.

Catherine Van Reeth added: “As the initiative gets better known and more established, our aim is that a Play for Change Award becomes something to aspire to: a recognisable sign of achievement in creating toys for a better world.”



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