Thinkway adds master toy for Despicable Me 2

Published on: 6th January 2012

Thinkway Toys has been awarded the master global toy licence for Despicable Me 2.

Thinkway plans to roll out a wide variety of items including toys, figures, plush, dolls, play-sets, vehicles, role-play and novelty products.

The deal with Universal Partnerships & Licensing and Illumination Entertainment, will see product launching in summer 2013 in tandem with release of the movie sequel.

“Gru and the Minions made Despicable Me a tent-pole franchise for Universal and we know Thinkway’s innovation, reputation and global reach make them the best partner for us to bring the Minions to life through toys,” said Stephanie Sperber, UP&L president. “The Thinkway team is made up of creative, out of the box thinkers who will include technology that the consumer has never seen before.”

Albert Chan, CEO of Thinkway, added: “Our team is ecstatic to create an all new line of toys for Despicable Me 2. The characters are endearing, filled with humour and adventure and we can’t wait to include these elements into the toy line.”



The Toy Trust details how it supported children’s charities in 2020

Character Group sees 25% uplift in Christmas trading

Toynamics welcomes new head of marketing and national account manager

Exclusive: Rex London – present and correct

Kids International Marketing to represent Pugs at Play

Panini Minecraft Adventure Trading Cards now available

Exclusive: Warner Bros. on Space Jam, Tom & Jerry and Batman

Hasbro reveals new Beyblade line as Season 5 moves to Disney XD

Friday Blog

Your flexible friend …it’s the Friday Blog!

Schleich GmbH enjoys 7th consecutive year of growth