NEWS

Thinkway sees ‘significant’ boost in sales of Toy Story action figures

Published on: 9th November 2018

Company’s innovative and engaging social media approach is paying off. 

Source: Dilan and Me.

Thinkway Toys says it has seen a significant boost in sales for 2018 with its Toy Story 12” action figures.

Through a variety of platforms including TV, social media and a blogger network, Thinkway has been on a drive to engage fans, new and old, to its 12″ range of characters and action figures.

One social media strategy, using the hashtag #ThinkwayFriends, gained over 3.7m Twitter impressions reaching 692,000 individual accounts, highlighting some of the product key features such as pop out wings and speech effects.

More recently, an investment with Disney media sales and partnerships has seen bespoke educational content launched on YouTube for the Thinkway range. The first Think Big with Thinkway video, Buzz Lightyear Explores Space (which can be viewed below), has gained 122,000+ views so far. A video starring Woody is to follow shortly.

Darran Garnham, CEO of Thinkway’s UK distributor MTW Toys, commented: “Our social media strategy has led to double digit sales growth at retail and bodes well as we go into the movie year, with more unique plans to come.”

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