This year’s full DreamToys List is announced

Published on: 8th November 2017

Family games, collectible favourites & movie blockbusters make up this year’s list.

My First Drone, Fidget Cubes, JoJo Siwa Singing JoJo doll and a Chocolate Egg Surprise Maker are just some of the toys that make up this year’s DreamToys list. Decided by a panel of leading toy retailers, The Toy Retailers Association’s DreamToys list is the UK’s most accurate and authoritative predictive list available, and provides consumers with expert insight into what will be the most popular toys this Christmas.

Gary Grant, chair of the DreamToys selection committee and CEO of The Entertainer, commented: “From licensing heroes such as Star Wars and Paw Patrol to collectible favourites like Shopkins and L.O.L., this year’s DreamToys list represents a real sense of fun, excitement and imagination. The list is a diverse mix of quality toys which embody the wonder and surprise of Christmas time, with a present to suit every budget.”

For consumers, the full DreamToys list can be viewed on the DreamToys Facebook page by clicking here.

Frederique Tutt, global industry analyst for The NPD Group’s toy division, added: “The £3.5b strong British toy market is holding on to its position as the largest market in Europe and the fourth biggest worldwide. This year, British kids aged up to 11 years will receive on average 11 toys for Christmas, worth collectively £121. All year, affordable collectibles have topped the best-seller lists, with seven out of the top 10 best-selling toys since the beginning of 2017 retailing for under £10.”

“As we approach Christmas, we’re seeing bigger toys continuing to promote traditional play patterns, often with a twist, with some ranges adopting an unboxing element inspired by social media such as L.O.L. or Hatchimals; or some level of interactivity, such as in Fingerlings or FurReal’s Roarin’ Tyler.”

The DreamToys list has been broken down into eight categories and from these the 12 Top Toys are selected. The eight categories are: Build It, Make It, Do It; Games Galore; Licensed to Thrill; Lights, Camera, Action!; Little Treasures; My Best Friend; Top of the Tots; and The Christmas ‘Wow’ Boxes.


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