LICENSING NEWS

Thomas and Friends relaunches with new series on Channel 5 Milkshake

Published on: 3rd September 2018

New series will feature multi-cultural characters, female protagonists and collaboration with United Nations.

Today sees the launch of the reinvigorated new series of Thomas & Friends on Channel 5 Milkshake, marking the start of the most significant changes to the world-famous children’s brand in its 73-year-old history. Changes being unveiled on TV screens for the first time include new international and female characters, a new theme tune and a dynamic, faster-paced show format, all of which can be watched daily on Milkshake at 7.00am.

The relaunch of the show is the centrepiece of a major strategic brand refresh, to help engage a new generation of fans by bringing content in line with the tastes of a global audience in the modern day. After market research with hundreds of children and parents around the world, the new Thomas & Friends series showcases a more contemporary feel and a refreshed line-up of central characters in its ‘Steam Team’. The all-new format series also brings faster-paced action, increased humour and music, new international friends, animals and exciting fantasy elements and dream sequences.

Ian McCue, senior producer at Thomas & Friends, commented: “The show has undergone an evolution to remain relevant for the next generation of parents and children by opening up the world of Thomas & Friends, so children can discover the world around them while being entertained. The changes and new additions of characters and geographies will make the show more entertaining, inclusive and global – whilst ensuring all the favourite characters and storylines that fans around the world love remain at the heart of the action.”

As part of the redevelopment of content, the Thomas & Friends production team collaborated with the UN Department of Public Information’s Creative Community Outreach Initiative to develop content inspired by the Sustainable Development Goals that were most appropriate for a pre-school audience and fitting to the Thomas & Friends brand values.

Products that support the new series include new Fisher-Price toys that will help kids bring to life Thomas’ newest adventure, including the Thomas & Friends Turbo Jungle Set and Nia engines in the TrackMaster, Wood and Adventures segments. Other new products are set to launch in spring 2019.

RECENT ARTICLES

Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results