Thomas will be based in Amsterdam and manage a sales team across the EMEA region.

Thomas Baker has joined the Learning Resources team as head of sales EMEA. With many years’ experience in the baby and toy product categories, Thomas brings a wealth of experience to the role, having managed sales and to-market strategies for numerous brands in the category across several regions including the UK, Europe, Asia-Pacific zone and Africa.

“We’re delighted that Thomas is joining us at this important time in our company’s growth,” said Dennis Blackmore, managing director. “Thomas has a proven record of developing and executing effective sales strategies and is a key appointment to the company. He’ll focus on maximising our strong relationships with our retail partners in the UK and Europe and expanding on our existing base in the Middle East, Africa and India.

Thomas added: “Trends indicate that parents are keen to dovetail home learning with what’s going on in the classroom, and build on core concepts like numeracy skills and critical thinking through encouraging hands-on play with educational toys. We see potential for ongoing growth in the educational toys category and my team will continue to leverage our proactive and innovative approach to growing sales and revenue in the markets we service.”

Education is at the heart of all Learning Resources’ product development. The company supplies learning aids into schools and has a vast selection of educational toys aimed at the parent market. “Our company is in a unique position to help parents and teachers provide end-to-end support for a child’s learning process. We focus on developing innovative toys and learning aids that not only teach specific skills but tap into kids’ curiosity to spark a lifelong love of learning,” said Dennis.