Hit Entertainment has announced a global partnership with Virgin Atlantic enabling Thomas & Friends to take to the skies.
The new deal will see the pre-school franchise featured across all Virgin Atlantic international routes throughout the month of August.
Families travelling with Virgin Atlantic will be offered Thomas & Friends in-flight packs including activity sheets and Thomas Minis collectible engines to entertain children for the duration of the flight. Once in the air, passengers will be invited to watch Sodor’s Legend of the Lost Treasure.
Kate Schlomann, VP global brand at Hit Entertainment, commented: “This is a big year for Thomas & Friends. From the pages of a storybook in 1945 to action-packed TV and film, Thomas has brought fun to families for 70 years and is now watched in more than a billion households globally. As we celebrate this milestone for the brand, what better way to grow our reach and continue to entertain young audiences than to take Thomas on a new adventure to the skies? We are thrilled to announce this partnership with Virgin Atlantic and are really looking forward to seeing young families get excited about travelling.”
Further exposure in the air will include a 30-second television spot at the start of all international flights and presence in the in-flight magazine. Visitors to the Virgin Atlantic Clubhouse will also be gifted with Thomas & Friends merchandise.