Thomas & Friends launches #TeamThomas campaign

Published on: 13th April 2016

The new brand campaign is based on Thomas’ core values of friendship, determination and teamwork.

Thomas-Campaign-480The brand will be inviting fans to power Thomas on a digital journey to reach The Great Railway Show. The UGC-based initiative will be driven across and Thomas & Friends’ social channels, engaging parents and pre-schoolers in fun weekly tasks.

Parents can submit their photos, videos and comments with the hashtag #TeamThomas, helping to power Thomas along his virtual journey. The Team Thomas campaign will be launched across the globe, with each country working as a team to get Thomas to the finish line to unlock prizes and new content.

This campaign will be launched by celebrity mum Frankie Bridge and her son Parker. Paid media, mummy blogger partnerships, PR and retail activation will amplify the campaign.

The racing fun kicks off with the spring/summer DVD release, Start Your Engines. This mini tentpole includes six unseen episodes from series 19, with races, challenges and rescue operations.

The excitement builds to the launch of the 11th feature film in May, The Great Race, which will be supported by a premiere event and extensive marketing campaign. From Ashima of India to Raul of Brazil, the new film introduces fans to a whole host of new engines.

Product launches across Fisher-Price’s Thomas & Friends lines, as well as the extensive consumer products portfolio, will support the new content and themes.


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