Thoughtfull and Kids International Marketing join forces

Published on: 16th April 2014

Thoughtfull Toys has announced that it has appointed UK-based Kids International Marketing to handle its international sales; the range will be launched in July.

Thoughtfull successfully funded its new Modarri brand on Kickstarter in 2013 and launched at the New York Toy Fair in February this year. Such has been the demand from the international market place that Thoughtfull has recruited a specialist company to manage its international business.

Modarri products feature real mechanics with a combination of patented steering system, real suspension, tight turning radius, and finger-sized bucket seat, which lets kids drive the cars with one finger. Finger driving also allows kids to do tricks: with one finger in the seat they can whip the car in tight turns, slalom racing, spin in a circle and drive over obstacles. With two fingers they can drift, do wheelies, jumps, 180-degree spin outs and invent their own tricks. Collectability is also a strong theme of the collections with the ability to make four cars from one kit. With just two of the cars kids can create over 1,000 unique combinations, with three cars they can make over 10,000 unique combinations, and with all seven over 1,000,000 unique combinations can be built.

Kim Carter of Kids International Marketing commented: “We are delighted to be working on the Modarri concept, it is a high quality product, both in terms of design and manufacture. The product fits with our positioning focusing on innovative, quality products at the top end of the toy market.”

Trevor Hite of Thoughtfull Toys added: “We are very pleased to have linked up with Kim and to have the benefit of his experience and expertise in this sector. It enables us to focus on what has got us this far already; creating and delivering great product.”

Modarri is being launched by Kids International Marketing to the international market place at this June’s Distoy show in London. First production will hit retail in launch markets in July.

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