Shop Direct picked up a hat trick of awards at the Oracle Retail Week Awards, including Pureplay Retailer of the Year.
Shop Direct has had a successful two years after launching its new strategy to transform from a catalogue business into an online retailer.
The group beat the likes of Ao.com and ASOS in the online retailer category.
Shop Direct’s chief executive Alex Baldock said: “These awards show that people are sitting up and taking notice of Shop Direct’s transformation. When other retailers say we’re setting the pace online, it makes us even more confident we’re on the right path.”