Ian Downes, Paul Bufton and Simon Gresswell are to embark on a 24-hour non-stop #hikeforcal.
Ian Downes, director at Start Licensing, Paul Bufton, VP of licensing and business development at Warner Bros. Consumer Products EMEA and Simon Gresswell COO of Sanrio Global Limited will be taking part in the Mind Hike challenge this September, and walking together in memory of Ian Downes’ son, Calum, who passed away in 2015 aged 19.
The walk begins at The Eden Project, very early on the 15th September 2018 and from there they will hike 40 miles in 24 hours across Cornwall. The trio’s fundraising goal is £5000 for Mind – The Mental Health Charity which provides care and help for those with mental health issues.
Ian Downes commented: “Calum was much loved by his family and wide circle of friends at home and at university, and his death was a great shock to us. Whilst everyone is still struggling to understand why Calum left us, his friends and family want to remember him in a positive way and try to nurture their love for him by fundraising in his memory. Myself and Simon completed the Hike last year and are delighted that Paul is joining us this year. We hope our participation will help raise valuable funds whilst shining a light on mental health issues and personal well-being. Licensing is a close-knit community, but you never know what challenges people are facing.”
The trio are calling on friends and colleagues from within the licensing industry to support their fundraising by joining them on a ‘walkforcal’, a walking tour set in South London that will start from the King’s Arms on Roupell Street, SE1 2JX, at 6pm on 2nd August 2018. The tour will take in some of the best sights (and pubs) of London and will take approximately two hours. Attendees will get a free drink on the tour and bar snacks are included at the finishing pub, Mc & Sons on Union Street, SE1 0LN (tbc), and every guest will go home with a goodie bag of licensed products. Tickets cost £50 and can be bought via Just Giving or the organisers directly. All proceeds go directly to Mind.
Alternatively, readers can pledge their support and donate via the www.justgiving.com/hikeforcal page.