The popular helicopter has dominated the number one spot for much of 2011 and has been one of the e-tailer’s bestselling products in 2011, including the run up to Christmas.
The Gyro Apache has also received over sixty five star ratings on the site, demonstrating its popularity with Play customers.
Wojtek Kolan, head of business development at thumbsUp! Commented: “We are delighted that our helicopter range has sold so well on Play.com this year. It is a fantastic product and the reviews are very inspiring. We know how competitive the helicopter market is and it just goes to show if you have a great product, consumers will find out about it”
Head of gifts and gadgets at Play.com, Anne-Marie Farrar, decided it would be the perfect addition to her section of the site: “The Gyro Apache helicopter has been around for a few years and yet it has been a vital product in our range for 2011.The product is perfect for the gadgets section at Play.com and is a high quality product at a very good price.
“We and thumbsUp! have been marketing this product extremely well using excellent videos, images and online marketing and it has been a consistent best seller throughout the year. We expect this to continue to be a best seller in 2012.”
thumbsUp! will continue to develop its helicopter range next year and hopes to enjoy further success working with Play.com throughout 2012. The new product range will be launched at Spring Fair in February.