British gift and gadget developer thumbsUp! has unveiled its new look trade website.
The website has been redesigned to make it easier for retail buyers and trade customers to navigate and find the products most relevant to their market.
The site features a ‘What’s Hot’ section on the homepage directing buyers to the most popular products in the thumbsUp! range showcasing bestsellers, seasonal products and the current media heroes.
The website has a new ‘What’s New’ selection for the latest products, and groups products into Tech, Fun Stuff, Living Extra, Party Time and Boys Toys categories.
Alison Free, Marketing Manager at thumbsUp! comments: “Traffic to the thumbsUp! website has always been high but we wanted to make the navigation process far simpler for buyers, and ultimately ensure that this interest converts into sales. E-commerce is invaluable to our business and the soft launch of the site has already proved that the new design results in a higher conversion rate with our retail customers. We are committed to making the thumbsUp! experience the most positive and straightforward that it can be for all of our clients.”