NEWS

Thunderbirds teams up with Halifax for TV advert

Published on: 28th March 2017
THUNDER BIRDSThe campaign stars Parker and Lady Penelope from the action series Thunderbirds.
The ad first broadcast on Saturday 25 March on ITV.
Parker and Lady Penelope will also feature in its branches, on outdoor posters and in online advertising. The campaign also includes social media, including a mobile savings game, which will tour shopping centres in the UK, giving people the chance to play on a big screen and win prizes.
Filmed in the Halifax branch in Marlow, Buckinghamshire, the advert features Halifax colleagues as extras alongside the Thunderbirds characters.
“Thunderbirds remains a popular and celebrated series that continues to live on in our cultural consciousness,” said Trudi Hayward, SVP, head of global merchandising for ITV Studios Global Entertainment. “We are thrilled to partner with Halifax to bring Lady Penelope and Parker – two iconic and much-loved characters – to TV screens yet again. Fans will recognise Parker’s wonderful dry wit, whilst new audiences will no doubt instantly warm to the pair and the unique relationship that they share.”

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